Internationalization of the KARAM Group of companies : experiences, imperatives and challenges
Year of publication: |
April-June 2015
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Authors: | Dewan, Jyoti ; Singh, A. K. |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 22.2015, 2, p. 167-190
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Subject: | Adapting | Adopting | Brand | International | Transformation | Multinationales Unternehmen | Transnational corporation | USA | United States | Globalisierung | Globalization | Markenführung | Brand management |
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