Internationalization strategies in music festivals
Year of publication: |
2019
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Authors: | Brandão, Amélia Maria Pinto da Cunha ; Ferreira de Oliveira, Rodrigo |
Published in: |
Scientific Annals of Economics and Business. - Iaşi : Editura Universitǎtii Alexandru Ioan Cuza, ISSN 2501-1960, ZDB-ID 2892946-9. - Vol. 66.2019, Special issue 1, p. 91-112
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Subject: | cultural industries | globalization | internationalization strategies | music festivals | music industry | Musik | Music | Globalisierung | Globalization | Musikwirtschaft | Music industry | Großveranstaltung | Big event | Kultursektor | Cultural sector | Welt | World | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry |
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