Internationation brand standardization: All or nothing?
Year of publication: |
2007
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Authors: | Stock-Homburg, Ruth ; Krohmer, Harley |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 2010744. - Vol. 77.2007, 10, p. 1065-1092
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