Interne Kundenorientierung des Controlling
Thomas Mosiek
| Year of publication: |
2002
|
|---|---|
| Authors: | Mosiek, Thomas |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Controlling | Management control | Unternehmensdienstleistung | Business services | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Theorie | Theory | Internes Marketing |
| Description of contents: | Table of Contents [gbv.de] |
freely available
| Extent: | XIX, 310 S graph. Darst 21 cm |
|---|---|
| Series: | Beiträge zum Controlling. - Frankfurt, M. : PL Acad. Research, ISSN 1618-825X, ZDB-ID 2119506-7. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Münster (Westfalen), Univ., Diss., 2001 |
| ISBN: | 3-631-39215-X |
| Classification: | Unternehmensplanung, Unternehmenskontrolle ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001647335