Interne Orientierung internationalen Dienstleistungsmanagements: Internal Brand, Internal Marketing, Internal Communication
H.-Dieter Dahlhoff
| Year of publication: |
2004
|
|---|---|
| Authors: | Dahlhoff, H.-Dieter |
| Published in: |
Management internationaler Dienstleistungen : Kontext, Konzepte, Erfahrungen. - Wiesbaden : Gabler, ISBN 3-409-12471-3. - 2004, p. 281-312
|
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002520157