Internet Advertising: An Assessment of Consumer Attitudes
Year of publication: |
1999
|
---|---|
Authors: | PREVITE, JOSEPHINE |
Published in: |
Prometheus. - Taylor & Francis Journals, ISSN 0810-9028. - Vol. 17.1999, 2, p. 199-209
|
Publisher: |
Taylor & Francis Journals |
Subject: | Internet advertising | consumer attitudes towards advertising | advertising research | the Internet | marketing communication |
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