Internet Advertising and the Generalized Second Price Auction : Selling Billions of Dollars Worth of Keywords
Year of publication: |
November 2005
|
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Authors: | Edelman, Benjamin |
Other Persons: | Ostrovsky, Michael (contributor) ; Schwarz, Michael (contributor) |
Institutions: | National Bureau of Economic Research (contributor) |
Publisher: |
Cambridge, Mass : National Bureau of Economic Research |
Subject: | Auktion | Auction | Online-Marketing | Internet marketing | Preismanagement | Pricing strategy |
Extent: | 1 Online-Ressource |
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Series: | NBER working paper series ; no. w11765 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Mode of access: World Wide Web System requirements: Adobe [Acrobat] Reader required for PDF files Hardcopy version available to institutional subscribers. |
Other identifiers: | 10.3386/w11765 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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