Internet and user-generated content versus high street travel agencies : a latent gold segmentation in the context of Italy
Year of publication: |
January-March 2016
|
---|---|
Authors: | Del Chiappa, Giacomo ; Alarcón-Del-Amo, María-Del-Carmen ; Lorenzo-Romero, Carlota |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 25.2016, 1/2, p. 197-217
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Subject: | disintermediation | high street travel agencies | user-generated content | sociodemographic characteristics | latent segmentation | Italy | Italien | Reisevermittler | Travel agency | Internet | Marktsegmentierung | Market segmentation |
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