Internet banking, customer perceived value and loyalty : the role of switching costs
Year of publication: |
April-June 2017
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Authors: | Rahi, Samar ; Mazuri Abd Ghani |
Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2017, 2, p. 61-67
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Subject: | Internet banking | Customer perceived value | Switching costs | Customer loyalty | Moderating Regression | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Wechselverhalten | Switching behaviour | Kundenwert | Customer value |
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