Internet channel entry : a strategic analysis of mixed channel structures
Year of publication: |
2011
|
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Authors: | Yoo, Weon Sang ; Lee, Eunkyu |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 1, p. 29-41
|
Subject: | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Internet | Spieltheorie | Game theory |
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