Internet-enabled value co-creation in SME internationalisation : current practices from the UK food and drink industry
Year of publication: |
2012
|
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Authors: | Mariussen, Anastasia ; Ndlovu, Tabani |
Published in: |
European journal of international management : EJIM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-6757, ZDB-ID 2416808-7. - Vol. 6.2012, 5, p. 503-524
|
Subject: | KMU | SME | Electronic Commerce | E-commerce | Betriebliche Wertschöpfung | Value creation | Internationaler Markteintritt | International market entry | Ernährungsindustrie | Food industry | Getränkeindustrie | Beverage industry | Großbritannien | United Kingdom |
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