Internet-induced marketing techniques: Critical factors in viral marketing campaigns
Year of publication: |
2008
|
---|---|
Authors: | Woerndl, Maria ; Papagiannidis, Savvas ; Bourlakis, Michael ; Li, Feng |
Published in: |
International Journal of Business Science & Applied Management (IJBSAM). - s.l. : International Journal of Business Science & Applied Management, ISSN 1753-0296. - Vol. 3.2008, 1, p. 33-45
|
Publisher: |
s.l. : International Journal of Business Science & Applied Management |
Subject: | viral marketing | marketing campaigns | internet word-of-mouth | social networking |
-
Internet-induced marketing techniques : critical factors in viral marketing campaigns
Woerndl, Maria, (2008)
-
Liu, Yu, (2018)
-
From Viral Marketing to Social CRM
Dora-Anca, BerĂ¾a, (2011)
- More ...
-
Internet-induced marketing techniques : critical factors in viral marketing campaigns
Woerndl, Maria, (2008)
-
Editorial : i have an avatar therefore i exist
Papagiannidis, Savvas, (2009)
-
Retail spatial evolution : paving the way from traditional to metaverse retailing
Bourlakis, Michael, (2009)
- More ...