Internet jako dodatkowy kanał dystrybucji – efekt synergii czy kanibalizm?

In this article main advantages and disadvantages of internet distribution as additional channel were analysed. The profs were divided into real, illusory and ambiguous factors. Then threats and disadvantages were shown. The important issues concerning additional internet channel were also described . The last part of the article contains presentation of the survey conducted in 616 Polish internet shops. The investigation concerns multi-channel distribution.

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Alternative title:	Internet as Additional Distribution Channel - Synergy or Cannibalism
Year of publication:	2010-09
Authors:	Chodak, Grzegorz
Institutions:	Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Subject:	distribution \| internet shop \| electronic commerce

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Extent:	application/pdf
Series:	MPRA Paper.
Type of publication:	Book / Working Paper
Classification:	L86 - Information and Internet Services; Computer Software
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10009325635