Internet marketing
Year of publication: |
2001 ; 3. ed.
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Authors: | Hofacker, Charles F. |
Publisher: |
New York, NY [u.a.] : Wiley |
Subject: | Marketing | Internet |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Spath, Dieter, (2009)
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Wolber, Hendrik, (2012)
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Contemporary research in e-marketing
Krishnamurthy, Sandeep, (2005)
- More ...
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Comparing the measures of consumer knowledge calibration
Pillai, Kishore Gopalakrishna, (2020)
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Information technology and Baumol's cost disease in healthcare services : a research agenda
Mithas, Sunil, (2020)
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How online trust evolves over time : The role of social perception
Ye, Christine, (2020)
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