Internet marketing : integrating online and offline strategies
Mary Lou Roberts
| Year of publication: |
2008 ; 2. ed.
|
|---|---|
| Authors: | Roberts, Mary Lou |
| Publisher: |
Boston, Mass. [u.a.] : Thomson |
| Subject: | Internet marketing | Telemarketing | Internet |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 395 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-759-39165-3 ; 0-7593-9278-1 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004889003