Internet marketing : integrating online and offline strategies
Mary Lou Roberts
| Year of publication: |
c2003 ; International ed.
|
|---|---|
| Authors: | Roberts, Mary Lou |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
| Subject: | Marketingmanagement | Marketing management | Internet | Online-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XIX, 471 S Ill., graph. Darst 26 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-07-282703-3 ; 0-07-112417-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013469036