Internet marketing : strategy, implementation and practice
Dave Chaffey ...
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Chaffey, Dave (contributor) |
| Publisher: |
Harlow, Engl. [u.a.] : Financial Times/Prentice Hall |
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Internet | Electronic Commerce | E-commerce |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 508 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-273-64309-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001448998