Internet media planning : an optimization model
Year of publication: |
2004-12-01
|
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Authors: | LEE, Janghyuk ; KERBACHE, Laoucine |
Institutions: | HEC Paris (École des Hautes Études Commerciales) |
Subject: | media planning | optimization | advertising repeat exposure | probability distribution | internet |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | The text is part of a series Les Cahiers de Recherche - Groupe HEC Number 806 29 pages |
Classification: | L86 - Information and Internet Services; Computer Software ; M37 - Advertising |
Source: |
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