Internet Media Planning : An Optimization Model
Year of publication: |
2013
|
---|---|
Authors: | Lee, Janghyuk ; Kerbache, Laoucine |
Publisher: |
[S.l.] : SSRN |
Subject: | Marketingmanagement | Marketing management | Werbung | Advertising | Internet | Werbeträger | Advertising media |
Extent: | 1 Online-Ressource (32 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 2005 erstellt |
Other identifiers: | 10.2139/ssrn.711621 [DOI] |
Classification: | M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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