Internet memes : the meteorites of the online world. Spontaneous online content with corporate relevance
Year of publication: |
2016
|
---|---|
Authors: | Horváth, Dóra ; Mitev, Ariel |
Published in: |
Advertising in new formats and media : current research and implications for marketers. - Bingley : Emerald, ISBN 1-78560-313-2. - 2016, p. 243-262
|
Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects |
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