Internet mercenaries and viral marketing : the case of Chinese social media

by Mei Wu, Peter Jakubowicz and Chengyu Cao

"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--Provided by publisher.

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Year of publication:	2014
Authors:	Wu, Mei ; Jakubowicz, Peter ; Cao, Chengyu
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Social Web \| Social web \| China \| Virales Marketing \| Viral marketing \| Online-Marketing \| Internet marketing \| Internet

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Extent:	Online-Ressource(PDFs (314 pages).)
Series:	Premier reference source Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Also available in print.
ISBN:	978-1-4666-4579-0 ; 978-1-4666-4578-3 ; 978-1-4666-4580-6 ; 1-4666-4578-4
Other identifiers:	10.4018/978-1-4666-4578-3 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011725723