Internet of things support for marketing activities
Year of publication: |
2020
|
---|---|
Authors: | Taylor, Mark ; Reilly, Denis ; Wren, Chris |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 2, p. 149-160
|
Subject: | consumer experience | customer service/care | IoT | technology | Internet der Dinge | Internet of things | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
-
Lazaris, Chris, (2017)
-
IoT-commerce : opportunities for customers through an affordance lens
Bayer, Sarah, (2021)
-
Can beacons be a source of inspiration for banks to increase sales and improve customer experience?
Moysan, Yvon, (2016)
- More ...
-
Game theory modelling of retail marketing discount strategies
Taylor, Mark, (2019)
-
Employed and unemployed job seekers and the business cycle
Longhi, Simonetta, (2013)
-
Educational aspirations and attitudes over the business cycle
Rampino, Tina, (2012)
- More ...