Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms
Year of publication: |
2020
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Authors: | Paiola, Marco ; Gebauer, Heiko |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 89.2020, p. 245-264
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Subject: | IOT | Digitalization | Servitization | Business models | BtoB | Italy | Geschäftsmodell | Business model | Internet der Dinge | Internet of things | Italien | Digitalisierung | Digitization | Innovation | Industrie | Manufacturing industries | Technischer Fortschritt | Technological change | Electronic Commerce | E-commerce |
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