INTERNET - Potential Challenges the Internet Brings to the Agency-Advertiser Relationship - Does the internet pose a threat to agency-advertiser relationships? A national sample suggests the challenge is at the structural, rather than strategic, level.
Year of publication: |
2000
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Authors: | Bush, Alan J. ; Bush, Victoria D. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 40.2000, 4, p. 7-16
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