Internet retailing and future perspectives

Eleonora Pantano, Bang Nguyen, Charles Dennis, Bill Merrilees and Sabine Gerlach

Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing

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Year of publication:	2017 ; Second edition
Authors:	Pantano, Eleonora ; Bang, Nguyen ; Dennis, Charles ; Merrilees, Bill ; Gerlach, Sabine
Publisher:	Abingdon, Oxon : Routledge
Subject:	Online-Handel \| Online retailing \| Handelsmarketing \| Retail marketing \| Online-Marketing \| Electronic Commerce \| Einzelhandel
Description of contents:	Table of Contents [gbv.de]

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Extent:	xxii, 341 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Notes:	"First published 2004 as e-Retailing by Charles Dennis, Tino French and Bill Merrilees
ISBN:	978-1-138-94051-2 ; 978-1-138-94052-9 ; 978-1-315-67430-8
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011569574