Internet's influence on the marketing activities of South African companies
Kirsty-Lee Sharp; Ayesha Lian Bevan-Dye; Natasha de Klerk
| Year of publication: |
2013
|
|---|---|
| Authors: | Sharp, Kirsty-Lee ; Bevan-Dye, Ayesha Lian ; De Klerk, Natasha |
| Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 12.2013, 9, p. 1077-1086
|
| Subject: | Internet | Marketing Practice | South Africa | Südafrika | Electronic Commerce | E-commerce | Industrieökonomik | Industrial organization | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010192349