Extent: | 124 S. : Ill., graph. Darst. |
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Series: | GMD research series. - Sankt Augustin, ISSN 1435-2699. - Vol. 1998,2 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | German |
Thesis: | Zugl.: Darmstadt, Techn. Univ., Diplomarbeit, 1997 |
ISBN: | 3-88457-326-8 |
Classification: | Betriebliche Information und Kommunikation ; Marketing |
Source: |
Persistent link: https://www.econbiz.de/10004362092