Extent:
VI, 184 S. : graph. Darst.
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Dissertation u.a. Prüfungsschriften
Thesis:
Zugl.: Berlin, Humboldt-Univ., Diss., 1997
ISBN: 3-8265-2459-4
Classification: Marketing
Source:
Persistent link: https://www.econbiz.de/10004037197