Extent: | XVI, 177 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Dissertation, Universität Leipzig, 2015 |
ISBN: | 978-3-658-15453-0 ; 978-3-658-15454-7 |
Other identifiers: | 10.1007/978-3-658-15454-7 [DOI] |
Classification: | Marketing ; Forschung und Entwicklung |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011544910