Interorganizational new product launch management : an empirical investigation of the automotive industry
Year of publication: |
2006
|
---|---|
Other Persons: | Witt, Christian (contributor) |
Publisher: |
St. Gallen : Univ., Hochschule für Wirtschafts-, Rechts- und Sozialwiss. (HSG) |
Subject: | Projektmanagement | Project management | Unternehmenskooperation | Inter-firm cooperation | Projektcontrolling | Project control | Materialbedarf | Material requirements | Logistik | Logistics | Transaktionskosten | Transaction costs | Lieferkette | Supply chain | Ressourcenorientierter Ansatz | Resource-based view | Kfz-Industrie | Automotive industry | Europa | Europe | Kraftfahrzeugindustrie | Produkteinführung |
Extent: | Online-Ressource, XXII, 227 S., Text Ill., graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | English |
Thesis: | St. Gallen, Univ., Diss., 2006 |
Notes: | Systemvoraussetzungen: Acrobat Reader |
Source: | ECONIS - Online Catalogue of the ZBW |
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