Interpersonal influence and destination brand equity perceptions
Year of publication: |
2011
|
---|---|
Authors: | Evangelista, Felicitas ; Dioko, Leonardo A.N. |
Other Persons: | Harrill, Rich (ed.) |
Published in: |
International Journal of Culture, Tourism and Hospitality Research. - Emerald Group Publishing Limited, ISSN 1750-6190, ZDB-ID 2276899-3. - Vol. 5.2011, 3, p. 316-328
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Influence | Brand equity | Reference group | Structural model |
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