The interplay of counter-conformity motivation, social influence, and trust in customers' intention to adopt Internet banking services : the case of an emerging country
Year of publication: |
2016
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Authors: | Chaouali, Walid ; Ben Yahia, Imene ; Souiden, Nizar |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 28.2016, p. 209-218
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Subject: | Internet banking adoption | Counter-conformity motivation | Social influence | Trust | Performance expectancy | Effort expectancy | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Innovationsakzeptanz | Innovation adoption | Motivation |
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