Interplay of brand origin and product origin on persuasion
Sangwon Lee and Xin He
| Year of publication: |
2014
|
|---|---|
| Authors: | Lee, Sangwon ; He, Xin |
| Published in: |
Asian journal of marketing : the official journal of the Marketing Institute of Singapore. - [New York, NY] : Academic Journals, ISSN 1819-1924, ZDB-ID 2211924-3. - Vol. 8.2014, 1, p. 44-53
|
| Subject: | Country of origin | brand origin | product origin | involvement | persuasion | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010355113