Interpretation in social life, social science, and marketing
John O'Shaughnessy
| Year of publication: |
2009
|
|---|---|
| Authors: | O'Shaughnessy, John |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Subject: | Sozialwissenschaft | Social sciences | Wissenschaftliche Methode | Scientific method | Sozialwissenschaften | Forschungsmethode | Marketingforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 227 S. 24cm |
|---|---|
| Series: | Routledge interpretive marketing research. - New York, NY [u.a.] : Routledge, ZDB-ID 2263966-4. - Vol. 9 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Interpretation and methodologyInterpretation and perspectivism -- The interpretive stance in the study of human behavior -- Interpretation and concepts -- Interpretation of effects (causes) -- Interpretation of a problematic situation (abduction) -- Interpretation of words, symbols and behavior (text hermeneutics) -- Artifact interpretation. |
| ISBN: | 0-415-77758-5 ; 978-0-415-77758-2 ; 0-203-87101-4 ; 978-0-203-87101-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003775408