Interpreting innovation – in another way

Innovation helps to uncover the future social and economic possibilities. Subsequently familiarising with innovation processes, mapping those involved in innovation and researching the relations and influencing factors is becoming more and more valuable. The authors carried out innovation research in three middle-sized and small towns in Hungary on the basis of a request by a municipality among enterprises involved in the intelligent specialisation strategic program. In the course of the research the role of regional universities, the relationship between organisations involved in social innovation and the researched enterprises, as well as traditional innovation areas were dealt with. The innovation performance of enterprises in all three regions are – despite smaller differences – around the Hungarian average. The presence of a university in the region can be felt, however, it does not remarkably influence the innovation potential of enterprises. It seemed that outside the traditional links to chambers of commerce and industry there were no other civic protagonists in the processes of creating knowledge, and even the relations are rather loose, or mediocre. In the wake of these results, the authors formulated specific suggestions for improving the economic and social possibilities of the involved regions by establishing innovative environments.