Intertwining relationship marketing with supply chain management through Alderson's transvection
Year of publication: |
2012
|
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Authors: | Engelseth, Per |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 8, p. 6673-685
|
Subject: | Lieferantenmanagement | Supplier relationship management | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Süßwasserfische | Freshwater fish | Fischverarbeitung | Fish processing industry | Norwegen | Norway |
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