Interview based STAS and the effect of print advertising
Year of publication: |
2006
|
---|---|
Authors: | Hansen, Flemming ; Olsen, Jørgen Kai ; Lundsteen, Steen |
Published in: |
International advertising and communication : current insights and empirical findings. - Wiesbaden : Deutscher Universitäts-Verlag, ISBN 3-8350-0455-7. - 2006, p. 23-41
|
Subject: | Werbewirkung | Advertising effects | Werbeträger | Advertising media | Printwerbung | Print advertising | Dänemark | Denmark |
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