Into the eXperience-verse : the strategic frontier of cloud business innovation and value co-creation
Year of publication: |
2022
|
---|---|
Authors: | Ramaswamy, Venkatram ; Narayanan, Krishnan |
Published in: |
Strategy & leadership. - Bradford : Emerald, ISSN 1758-9568, ZDB-ID 2039442-1. - Vol. 50.2022, 5, p. 25-31
|
Subject: | Betriebliche Wertschöpfung | Value creation | Innovation | Innovationsmanagement | Innovation management | Cloud Computing | Cloud computing | Kundenintegration | Customer integration | Strategisches Management | Strategic management |
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