Intra- and inter-organizational tensions of a digital servitization strategy : evidence from the mechatronic sector in Italy
Year of publication: |
2022
|
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Authors: | Galvani, Serena ; Bocconcelli, Roberta |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 13, p. 1-18
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Subject: | B2B | Complexity | Digital servitization | Paradox theory | Tensions | Italien | Italy | Digitalisierung | Digitization | Electronic Commerce | E-commerce | Geschäftsmodell | Business model |
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