Intraconnectivity and interconnectivity : when value creation may reduce profits
Year of publication: |
2012
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Authors: | He, Tingting ; Kuksov, Dmitri ; Narasimhan, Chakravarthi |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 4, p. 567-602
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Subject: | network externality | product design | pricing | competitive strategy | game theory | Spieltheorie | Game theory | Wettbewerbsstrategie | Competitive strategy | Netzwerkökonomik | Network economics | Betriebliche Wertschöpfung | Value creation | Produktgestaltung | Product design | Preiswettbewerb | Price competition |
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