Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Rambabu Lavuri, Jaspreet Kaur and Park Thaichon
| Year of publication: |
2023
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|---|---|
| Authors: | Lavuri, Rambabu ; Kaur, Jaspreet ; Thaichon, Park |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 10, p. 2395-2411
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| Subject: | Hedonic value | Impulsive mobile shopping | Mobile shopping | Technology acceptance model | Utilitarian value | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Coronavirus | Mobilkommunikation | Mobile communications | Schwellenländer | Emerging economies |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-06-2022-0517 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430248