Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities
| Year of publication: |
2006
|
|---|---|
| Authors: | Krishnamurthy, Sandeep |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 49.2006, 1, p. 51-60
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