Introduction: analyzing accumulated knowledge and influencing future research
Naresh K. Malhotra
| Year of publication: |
2010
|
|---|---|
| Authors: | Malhotra, Naresh K. |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 7.2010, p. 13-28
|
| Subject: | USA | United States | Theorie | Theory | Wissen | Knowledge | Wissensmanagement | Knowledge management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009516195