Introduction: analyzing accumulated knowledge and influencing future research
Naresh K. Malhotra
Year of publication: |
2010
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Authors: | Malhotra, Naresh K. |
Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 21690376. - Vol. 7.2010, p. 13-28
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Saved in:
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