Introduction: Analyzing accumulated knowledge and influencing the future
Naresh K. Malhotra
Alternative title: | Analyzing accumulated knowledge and influencing the future |
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Year of publication: |
2013
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Authors: | Malhotra, Naresh K. |
Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 21690376. - Vol. 10.2013, p. 11-16
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