Introduction: Special Section on Marketing Strategies and the Development Process
Year of publication: |
1995
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Authors: | Dholakia, Ruby Roy ; Dominguez, Luis V. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 32.1995, 2, p. 113-114
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