Introduction : the economics of internet advertising
Avi Goldfarb; Victor J. Tremblay
| Year of publication: |
2014
|
|---|---|
| Authors: | Goldfarb, Avi ; Tremblay, Victor J. |
| Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 44.2014, 2, p. 113-114
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| Subject: | Internet advertising | Internet economics | Online advertising | Digital | Internet | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010375288