Introduction to business-to-business marketing
Year of publication: |
2015
|
---|---|
Authors: | Kleinaltenkamp, Michael |
Published in: |
Fundamentals of business-to-business marketing. - Cham [u.a.] : Springer, ISBN 978-3-319-12462-9. - 2015, p. 129-170
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingtheorie | Marketing theory |
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