Introduction to electronic commerce
Efraim Turban; David King; Judy Lang
| Year of publication: |
c 2009 ; 2. ed., internat. ed.
|
|---|---|
| Authors: | Turban, Efraim ; King, David ; Lang, Judy |
| Publisher: |
Upper Saddle River, NJ : Pearson Education International |
| Subject: | Electronic Commerce | E-commerce | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 622 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Overview of electronic commerce -- E-marketplaces: structures, mechanisms, economics, and impacts -- Retailing in electronic commerce: products and services -- Consumer behavior, market research, and advertisement -- B2B e-commerce: selling and buying in private and public e-markets -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems: e-government to e-learning and consumer-to-consumer commerce -- Social networks in the Web 2.0 environment -- Mobile computing and commerce and pervasive computing -- E-commerce security -- Electronic payment systems and order fulfillment ort services -- E-commerce strategy, justification, and global implementation 0901 |
| ISBN: | 978-0-13-603324-0 ; 0-13-700807-4 ; 978-0-13-700807-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003718876