Introduction to marketing
Susan Dann ; Stephen Dann
| Year of publication: |
2004
|
|---|---|
| Authors: | Dann, Susan ; Dann, Stephen |
| Publisher: |
Milton : John Wiley & Sons Australia |
| Subject: | Marketing | Textbooks |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 478 S. : Ill., graph. Darst. 1 CD-ROM ; 12 cm 26cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-470-80064-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004859648